Our Values

Read Part I: Why We’re Hopsessed…

What Hopsmatcher Stands For?

Picture this: you’re scrolling through and surfing online, searching for something specific, but nothing seems to be hitting the mark. That is until you stumble upon Hopsmatcher. 

Suddenly, you’re met with a website that not only serves your needs but goes above and beyond with delightful surprises and insights and a’ha moments about hops and beers. 

How do they do it, you ask? 

It all comes down to our values.

You know, those guiding principles that shape who we are and what we stand for. They’re like the North Star, always there to keep us on track. So, what are they? Well, let’s start from the hop. I mean from the top.

We already introduced ourselves here but long story short we are a team of passionate individuals who love what we do. We believe that passion is the key to success and we bring that enthusiasm to everything we do. 

As you probably already guessed one of the things we are most passionate about is hops. We believe that hops are the heart and soul of beers. But hops are not only beers and we want to spread what hops have best to offer.

In the form of information, insights and hops themselves.

This, however, is probably pretty obvious.

We probably don’t need to tell you that we are passionate about hops.

Although, we just did. Twice. 

Anyhoo, as you can imagine, pretty much everything revolves around hops here. But there are certain things we believe in and what we very deeply consider our values. And they are our foundations we want to base this entire project on.

Decoding Hopsmatcher’s Values

Being Useful

At Hopsmatcher, being useful is more than just a buzzword. For us it is all about making a positive impact and delivering value. We want to create things that make your life better, even if we can improve it only by a lil’ bit. 

Whether that’s through informative content or helpful features we create.

We want to be your go-to hops source, be your helpful advisor and embody the strategy of preeminence. Always striving to make your day a little bit brighter. And hey, if we can make you laugh along the way, even better!

But at the very core we win only if you win. 

And there is no other way.

Serve You First

That’s why we want to serve you first. From the moment we wake up in the morning to the time we go to bed we are constantly thinking about what else you might want or you might need to get where you ultimately wanna go.

That means we’re always on the lookout for ways to improve our content. Make it more relevant to your interests. Answer more of your questions. Provide you with solutions. Improve the beer brewing experience. And appreciate hops.

So, we wanna invite you to our little world…

…and take you for a journey.

Delight Our Audience

We don’t just want to be useful – we want to be fun, too! We believe that beer is something to be enjoyed, and we want our content to reflect that. Whether we’re sharing a funny meme, telling a great story, or highlighting a particularly interesting hop. 

We want to make you smile and maybe even laugh out loud. Life’s too short to be serious all the time, and we’re here to help you relax, unwind, and enjoy a cold one. Ideally the one you brewed yourself with the perfectly matched hop.

Cause, seriously, what’s better than beer tasting how you imagined?

And we’re pretty certain how we want to achieve that.

Doing The Right Thing

Next up, we have doing the right thing. This one’s pretty self-explanatory, but it’s worth emphasizing. We believe in honesty, integrity, and treating others with respect. No tricks, hacks, tactics, pushing, shoving or sleazy practices.

Truth be told, we are disgusted by the way a lot of people in the current DNAge operate and we refuse to be any part of that. And if it means we lose or we make less so be it. We have no interest in cutting corners or taking shortcuts.

Or what’s worse, tricking you into something you might (and most likely will) regret later.

We are optimized for something completely different.

And this is to ‘produce’ happy customers.

We want to guide you and protect you. 

Even when it’s not the easiest or most profitable choice.

Preeminence at Core

Alright, so this hits deep. At this point we’d like to be honest all we do is highly influenced by Andre Chaperon. The Andre Chaperon. And he is the one who a few years ago introduced us to the Strategy of Preeminence by Jay Abraham.

We got so impacted by it, that we decided to make our religion.

What is the strategy of preeminence?

Who better to explain than the author himself.

“Develop the attitude that you look at everybody who you want to do business with, and decide you’re not going to wait for money to change hands before you start contributing, guiding, counseling, advising and protecting them.” 


In essence it means to be seen in the eyes of the audience as the most trusted advisor and most viable source in the given category for life. A go-to. A friend. Helpful guide. The source of all valuable information related to the niche of your interest.

And this is what we want to be for our audience. For you.

Thanks for stopping by and considering our passion for hops. Please reach out anytime.

We hope that you will join us in our journey, celebrating this amazing plant and everything that it has to offer.

For a better, hoppy future 😉

For the love of hops…